Express checkout

Overview

The "Express Checkout" project aimed to streamline the user experience on the core content page by allowing users to access content without navigating away from the page. Previously, users needed to create an account and visit a separate subscription page to view subscription details and make payments. This project introduced a design allowing users to complete the checkout process directly from the core content page, enhancing user convenience. Although the project was successfully implemented, it did not significantly increase paid conversions.

Full case study coming soon!

My contribution

Design strategy Visual design Prototyping User testing

The team

1 × product manager 1 × product designer 2 × engineers

Year

2020

No items found.
No items found.